A sleepwear company announced in a promotional email that they will make red silk pajamas inspired by The Handmaid’s Tale, a book and television series about sex slavery. This is a truly incredible example of missing the point.
The company in question, Lunya, announced that the latest color for a “washable silk set” of pajamas is named after Offred (Elizabeth Moss) from The Handmaid’s Tale on Hulu. One problem–Offred is a slave who’s real name is June. She’s a young woman forced into sexual slavery by the theocratic regime of the Republic of Gilead. The series is a brutal examination of authoritarianism, hypocrisy, subjugation, and pain. It’s not fun, people. Her red dress is a sign of her oppression and her status as a slave, NOT lingerie.
Somehow, Lunya decided to base a silk shift on a symbol of misery. Io9 got wind of the promotional email and even reached out to the company to ask what the hell they were thinking. The company’s response? No, really, “we’re with the resistance.” Really?